The Design for the Common Good (DCG) International Exhibition is comprised of designers from around the world and showcases highlights from their projects. DCG was hosting an exhibition in Denver, Colorado and needed branding to start the process. My team and I split up into pairs and approached the brand identity from different conceptual angles.
Process
The the Design for the Common Good (DCG) International Exhibition is an international system of networks dedicated to supporting their respective communities through the power of design. My partner, Designer Eve Adair, and I met with stakeholders to initiate the process of Identity Design then began conceptualizing.
Concepts
To minimize the brand, we began with the simple acronyms DCG in lowercase and caps. Universality was the priority in our work as it often is in designing, especially for DCG, so we went against the English-based acronyms.
I came up with the concept of the tesseract mark: an interpretation of the 4-dimensional cube made of cubes for a network of networks. The tesseract comes from the universal languages of geometry and physics, it belongs to everyone.
After consulting fellow designers and stakeholders, this iteration, finalized by Eve, was selected to proceed. What was great about the concept was the modularity and potential for supportive graphics.
