GCNC

Identity Design

Setting up for Success

Global Cannabis Network Collective (GCNC) hadn’t been able to pursue their finished brand standards. They had a logo and lockup, an idea of type treatments, and colors they took (or eyeballed) from the logo. They needed someone to definitively declare what GCNC needed to look like, especially considering they didn't have the resources to keep an in-house designer.

Process

I had worked with GCNC, doing basic graphic-work and had gotten familiar with their identity. I took every scrap of branding they had, looked for gaps (like not having branded graphics of their own) and set standards in place in a strong 9 page guide.